Unpacking Greenwashing: Can We Really Stop It?
Summary: Greenwashing, a term used since the 1980s, has become ever more prevalent today. This phenomenon fuels ‘green confusion’ and erodes consumer trust and stalls genuine sustainability progress. By enforcing stronger eco label laws and adopting globally unified ESG standards we can restructure the counterfeit ecological image of the corporate world and - above all - help the fight against climate change. Introduction Greenwashing : “behaviour or activities that make people believe that a...
